It seems that Puma and the Joburg 10k City Run have thought outside the box this year to create a bit of fun this Heritage Day. On Sunday, 24 September – they challenge you to “Beat Bolt”
Following the PUMA Legends’ final competitive race at the current IAAF Athletics World Champs the ‘Beat Bolt’ activation allows for City Runners to experience the 100m dash as Bolt would do in a competitive setting and ultimately earn you bragging rights for being Forever Faster.
“PUMA’s ‘Beat Bolt’ competition was the source of much excitement at the FNB Cape Town 12 ONERUN earlier this year,” says Brett Bellinger, Marketing Director of PUMA South Africa. “We can’t wait to share this excitement with Joburg runners. Being a ‘Beat Bolt’ competition, speed is a prerequisite. The activation will be a #ForeverFaster 100m sprint that will be timed. The runner (male and female) to clock the fastest time over 100m will take home a PUMA shopping voucher to the value of R10 000. We’d like to challenge all FNB Joburg 10K CITYRUN entrants to #BeatBolt on Heritage Day.”
PUMA’s ‘Beat Bolt’ activation will be in the region of the 8,6km mark in Ameshoff Street. A commentator will be stationed +-50m ahead of the activation to motivate runners to make this the fastest 100m of their lives. All runners will be notified of their 100m sprint times via sms after the race.
Additional PUMA Prizes up for grabs: FNB Joburg 10K CITYRUN participants that secure the following sprint times will qualify for discount vouchers instore at PUMA:
- Under 15 seconds for 100m: 30% discount off a purchase at the PUMA store
- Under 20 seconds for 100m: 20% discount off a purchase at the PUMA store
- Under 25 seconds for 100m: 15% discount off a purchase at the PUMA store
PRIZE PURSE: The FNB Joburg 10K CITYRUN Prize Purse has increased to a whopping R212 000 in 2017 with prize money allocated to the top ten men’s and women’s finishers in the open category as well as the top three men’s and women’s finishers in the Junior, 40-49, 50-59, 60-69 and 70+ categories.
For more details about starting times, charities that will be benefiting from the race, starting and finishing points as well as entrance fee, go check out their platforms:
Official hashtag: #J10krun
Entries close on Friday, 11 September.